Bradley Bowen at The Secular Outpost on Loftus' definitions of faith

In this post on Secular Outpost, and this one, Bradley Bowen raises some criticisms concerning Loftus' use of the term "faith."

In response, I said:

I think you have put your finger on a serious problem with Loftus. The problem, and it is a common one coming from this wing of the atheist movement, is that they use the word "faith" in ways that thinking believers would not recognize. Since believers are, presumably, the target audience, your arguments are going to be lost on everyone you are presumably trying to convince. Definitions like this one, or that of Boghossian, play very well with the atheist "choir", but are invariably going to be perceived as total misunderstandings by reflective Christians.

Of course, I suppose you could be going for the "low-information believer," in an attempt to exploit their ignorance. I find this to be highly unethical, but you may win some souls that way.